Linktree, a popular 'link in bio' service, is launching a mobile app for iOS and Android, the company announced Tuesday. Previously, you had to log into Linktree via a browser on desktop or your phone to manage your profile, but if you prefer an app, that's an option now. The "majority" of Linktree's signups and logins of the more than 25 million users are done on a mobile device, according to a Linktree press release, so this new app could be a popular choice for creators.
Link in bio services, which generally allow you to create a simple page listing all the links you want to share with the world, have become increasingly popular among creators in recent years. Social networks like Instagram and TikTok only let you post one link in your profile, but link in bio services like Linktree allows you to use that one link to point to many other places on the web. The services I tried were all relatively easy to set up, and they can be a great option if you're looking for a place for yourself on the web but don't need a full Squarespace site.
Linktree's new app is the latest in a series of notable updates from the company. In June, it introduced a Linktree Marketplace where you can check out "Link Apps" that you can add to your profile from companies like Reddit, SoundCloud, and TikTok. Back in May, it announced a way to show your NFTs on your profile.
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